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Home Applied Ecommerce: Analysis and Engineering for Ecommerce Systems | |
|  | |  | | | Applied Ecommerce: Analysis and Engineering for Ecommerce Systems | | | | | | | |
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| | Description | The first practical guide for designing, analyzing, and developing successful Web-based delivery
The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step-by-step through all phases of ecommerce development, from user analysis to the installation and testing of complex transactions. In addition to giving insight into brick-and-mortar IT systems and how to merge them with Web systems, Langer teaches readers how to design interfaces to legacy systems and databases, how to ensure reliability and security, and how to extract information from users, marketers, and consumers. | |
| | Product Details | | Author: | Arthur M. Langer | | Paperback: | 384 pages | | Publisher: | Wiley | | Publication Date: | December 15, 2001 | | Language: | English | | ISBN: | 0471013994 | | Package Length: | 9.2 inches | | Package Width: | 7.5 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.4 pounds | | Average Customer Rating: |  based on 4 reviews |
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| | Customer Reviews | Average Customer Review: ( 4 customer reviews )
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Most Helpful Customer Reviews
1 of 1 found the following review helpful:
 Utter impractical Jun 01, 2002
By NageshDotCom
It seems that author just band-aided chapters from different books - didn't even care about gluing them elegantly. Algorithms that are not even required are mentioned (similar to an educational research magazine) while none of the practices are touched. I found that the "ECommerce for Dummies" from Hungry Minds presented more in-depth and practical knowledge. Even passed brainbench test using that book compared to the one I am reviewing
 a perfect overview Jan 03, 2003
I picked up this book on a recent business trip to new york, and read it during the long flight home. I felt by the time i got off the plane that all the niggling questions i'd had about putting my business online (and especially integrating some really quite antiquated bits of our inventory system) had all been answered. i have referred to this book constantly while working out our new system. many thanks for a remarkably clear and relevant guide. this was money very well spent!
The A to Zs of Ecommerce Jan 07, 2002
I wish I had had this book three years ago! It is extremely hand-on and covers everything from user analysis to the installation and testing of complex transactions. The section on designing interfaces to legacy systems and databases is invaluable. The book also reveals best ways to extract information from users, marketers, and consumers. This is perfect for anyone involved in the planning, development, and maintenance of an ecommerce system.
Getting off to the Right Start Jan 07, 2002
Setting up and maintaining an ecommerce system is a complicated process. Finally, here is a book that provides a step-by-step, how-to approach to on how to do just that. Before you start any ecommerce project, read this book.
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